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TAC Neuro
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New Analysis
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Score ads
before
they go live.
Build the scoring brief first. Add the creative asset when you're ready to test it.
1
Campaign Brief
What is this ad trying to do?
2
Deployment
Where and how will this ad run?
3
Market
Which US market or markets should shape the score?
4
Audience & Creative
Who is it for, and what creative are we testing?
Campaign strategy
Build the scoring brief first. Add the creative asset when you're ready to test it.
Scoring brief
Complete the fields below to build your scoring brief.
Product, service or offer
What do you want this screen to achieve?
Select an objective…
Promote an offer
Sell a product
Launch something new
Get bookings
Increase basket size
Drive footfall
Build brand awareness
Announce an event
Move slow stock
Educate customers
Encourage repeat visits
How will you know it worked?
Pick an objective first
Additional campaign context
optional
MIA will use this to understand any extra goals, offer details, brand constraints or campaign notes.
Deployment
Pick the media family. Retail Media uses the 6-step guided screen selector; other families use a quick placement / format / viewing chip selector.
Media family
Retail media
DOOH
CTV
Mobile / social short-form
Cinema
Online display / video
Deployment Screen Selector
Six guided steps so MIA understands the real-world context. Approximate is fine.
1
Environment
2
Screen type
3
Placement
4
Specs
5
Format
6
Viewing
7
Product / POS
Step 1
Where will this creative run?
Pick the closest retail environment.
Retail media
In-store screens, shelves, endcaps, checkouts and forecourts.
Grocery
Supermarket aisles, fridges, freezers and entrance screens.
Convenience
C-stores, gas-station shops and quick-trip retail.
QSR
Menu boards, drive-thru, counter and ordering screens.
Pharmacy
Pharmacy aisle, counter and waiting-area screens.
Beauty
Beauty retail, mirrors, counter and product fixtures.
Other
Anything that does not fit the categories above.
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Step 1 of 7 — Environment
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Scenario
Retail media · Endcap screen · Static image · Silent viewing likely, Glance / short dwell
Retail media typically plays without audio — message must read without sound.
US market
Build a US market definition by typing one or more cities or states. TAC Neuro aggregates the intelligence across everything you add.
Geography input mode
Metro / State
Cities & states
ZIP / ZCTA
5-digit ZIP
Specific Address
Single store catchment
Import Locations
Upload many stores or screens
Add US city, state or alias
0/10
+ Add
Add one or more US cities, aliases, or states. City inputs resolve to metro areas by default. You can add up to 10.
External context
optional
Audience
Gender
Male
Female
Everyone
Age range
–
Personas
Generate target personas MIA can use to judge how different shoppers may respond.
Use manual audience only
Generate personas from audience
Add custom persona
Use location profile personas
Blend manual + location profile
Screen / Media Creative
Video URL
Upload file
Product / Packaging
optional
Front pack
Drop packaging photo
Image (JPG, PNG, WEBP)
Shelf image
· optional
Upload shelf environment
Image (JPG, PNG, WEBP)
Competitor shelf
· optional
Add competitor shelf
Image (JPG, PNG, WEBP)
POS / Fixture
optional
POS photo
Add POS fixture photo
Image (JPG, PNG, WEBP)
Endcap / fixture
· optional
Upload fixture photo
Image (JPG, PNG, WEBP)
Store environment
· optional
Drop store environment photo
Image (JPG, PNG, WEBP)
Continue →